7 Worst – Wonderstruck, Taylor Swift
Taylor Swift released the perfume Wonderstruck on 211, and despite her success in everything she endeavors on show business, the perfume was considered a failure. According to the book Designing Luxury Brands: The Science of Pleasing Customers, all perfumes released by the singer didn’t have much appeal to the public because the scents didn’t match her persona.
The reviews of Wonderstruck online are also not favorable. The perfume is also produced by Elisabeth Arden and didn’t perform well on sales, just like The Key, from Justin Bieber.