Elizabeth Taylor was the first celebrity to release a perfume in 1991. After the success of Passion, the industry noticed that they had a billionaire niche on their hands, and since them, many celebrities aim to have a perfume with their name on it. It doesn’t matter if you are an A-list celebrity or a reality star, the appeal of the fragrance with the public is undeniable and almost a guarantee of great sales.
While some of those perfumes become a classic, other fragrances don’t sell well even if a celebrity endorses it.
10 Best – Stash, Sarah Jessica Parker
Sarah Jessica Parker is a fashion icon, and it is no surprise she has signed some perfumes. The actress released Lovely, one of the most successful celebrity fragrances, and it is no surprise she was invited to a second project.
In 2016, Parker introduced Stash, a unisex perfume. The actress always wanted a genderless scent, but she found lots of resistance in the industry and took her ten years to finally make Stash happen. The final result is a unique fragrance and a success in sales.